Teleidoscope

Mon, Feb 19, 2007

Virgin Earth

Posted at 8:05 pm MST to Current Events

Sir Richard Branson of Virgin Group (Virgin Air and some British Rail Lines. I don't know if they still have th eVirgin MegaStores) has announced a $25 million prize, the "Vigin Earth Challenge", for a commercially viable method of removing green house gasses from the atmosphere.

He has also reportedly pledged $3 billion for the development of biofuels. And all of his air and rails profits for the next 10 years to address climate change. And he is pushing to improve air travel CO2 output by 25%.

I think that's called putting your money where your mouth is.

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